His founding principle of value helped Peacocks develop a successful business that continued to grow throughout the twentieth century.

In 1940, Albert`s son, Harold, moved the business to its current home in Cardiff.

Growing into clothes...

During the following years Peacocks continued to establish itself as a value-for-money retailer. From the mid 1990s onward Peacocks experienced significant development and growth and a greater emphasis on fashion, which helped to propel the brand to even greater success in today`s market.